Audit rules
Structured Data Missing
The page has no structured data: no JSON-LD block and no microdata (itemscope). In a QuikSEO audit, a failure of this rule has info severity and counts against the score. Below are the exact condition, its exceptions and the sources behind it, followed by the other rules of the same group.
structured_data.missingInfo01 — Definition
How This Rule Is Checked
The rule is a pure function of the fetched page: no extra requests, no account settings. The same input always gives the same result.
Rule Severity and Score
- Rule id
structured_data.missing- Group
- Structured Data
- Severity of a failure
- Info
- Counts in the score
- Yes, whenever it applies to the page
- Required for a score
- No
- Replaces the check
schemas
Condition and Exceptions
- Condition
- No JSON-LD and no microdata ([itemscope]) → fail (info)
- Exceptions
- —
Sources
- Sources
- Introduction to structured data markup in Google Search (Google Search Central, S15)
02 — Structured Data
Other Rules in This Group
The other checks of the same group, each with its own condition and sources.
- Breadcrumb With a Single Itemstructured_data.breadcrumb_single_item
- Structured Data Invalidstructured_data.invalid
- Structured Data Type Missingstructured_data.missing_type
- Structured Data Required Properties Missingstructured_data.required_properties