Audit rules
Meta Description Length
The first non-empty meta description is shorter than 50 or longer than 160 characters (review). In a QuikSEO audit, a failure of this rule has warning severity and counts against the score. Below are the exact condition, its exceptions and the sources behind it, followed by the other rules of the same group.
meta_description.lengthWarning01 — Definition
How This Rule Is Checked
The rule is a pure function of the fetched page: no extra requests, no account settings. The same input always gives the same result.
Rule Severity and Score
- Rule id
meta_description.length- Group
- Meta Description
- Severity of a failure
- Warning
- Counts in the score
- Yes, whenever it applies to the page
- Required for a score
- No
- Replaces the check
meta_description
Condition and Exceptions
- Condition
- Shorter than 50 or longer than 160 characters → review
- Exceptions
- Missing → not_applicable
Sources and Project Decision
- Sources
- Control your snippets in search results (Google Search Central, S11)
- Project decision
- Threshold inherited from 66audit.
02 — Meta Description
Other Rules in This Group
The other checks of the same group, each with its own condition and sources.
- Duplicate Meta Descriptionmeta_description.duplicate
- Meta Description Missingmeta_description.missing